MEMORANDUM

TO: Marketing staff
FROM: Jonathan Blair
DATE: August 22
RE: New Advertising Campaign

We are excited about our new line of infant clothes this year. The following will give you a general outline of the marketing strategies we have planned to help promote our new clothes. As you all know, this is our first attempt in this market, and we are anticipating great results. And to add to this, we have put together our biggest and most expensive ad campaign in several of the country’s largest media.

Television spots: A thirty-second commercial on 3 of the largest networks during the primetime hours (7 – 9 p.m) for three months. A total of four showings on each stations daily. Also five showings between 9 – 11 p.m. on Saturday and 6 showings on Sundays.

Newspaper adds ins: Will feature a three-page advertisement complete with colorful illustrations and discount coupons. Will be inserted into the middle of all majors newspapers in the city on weekend editions for two months.

Subways and Bus ads: Advertising posters on major routes around the city. A total of 5,000 posters will be posted for 1 month.